Angoel (angoel) wrote,

Truth in Advertising

There is something inherently off-putting for me in overblown advertising. Case in point, yesterday I went into Lush. Now Lush have a wide range of soap products which I'm sure I'd be more interested in if the blurb read something like 'soap with chamomile and eucalyptus - to give you a bit of the lift'. Instead we have things like 'Happy soap! Made by happy people, for happy people!'.

This tells me little about the soap. It also creates distrubing mental images - while I like 'happy people!', why are they so happy? Are not-sufficiently happy people banned from making it. Maybe they're segregated in the morning - "Mandy - how do you feel? Good, good - then you're making happy soap this morning". But what if there are no happy employees and happy soap needs to be made? Perhaps they have drugs to ensure happyness? Perhaps all their employees are hooked, and to ensure that the soap's only used by happy people, they're putting drugs into the soap. Or maybe the soap is plain, mediocre soap, and they're relying on false advertising - after all, happy people are less likely to complain about it than miserable gits.

I could go on. There's 'skinny dip' - the soap for people who don't wear clothing when having a bath. There are stocking-filler Christmas products for people who want to have soap they can only use once a year. There's a whole range of stuff that promise by implication or otherwise to turn you (and presumably your partner) into unstoppable love machines. (Strangely, they don't really mention the problems caused if it only works for one of the two people.)

In many ways it's fair enough. It must be hard to have a shop full of, when it comes down to it, pretty similar products - and the mild-mannered labels that I prefer would probably soon run out of inspiration and turn into "Yet another bar of soap, but with a bit more Jasmine this time". And I doubt that I'd buy *that* much there, so the fact that I, and others like me, have been put off probably doesn't really matter in the face of the people who are drawn in by the overblown descriptions. It's just that I can't shake the feeling that if it had been toned down a bit more, there'd be some stuff there I'd be interested in.

As is, I have half a mind to try the 'Geo Phyzz' bath bomb. It promises to contain volcanic stuff and to fizz when dropped into the bath. These are claims that I can believe in - I'm sure it'll do exactly what it says on the tin. Perfect.

[Edit: Feeling in an expansive mood, I decided to buy myself the Geo Fizz, only to discover that it was actually a Geo Phyzz. Ergo, the post has been updated.]
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