I have also, as part of the same transaction, got myself a mobile phone number. This mobile phone number is currently listed in the yellow pages as the contact details for "Clean Experiences". I have had a number of calls trying to get into contact with me to arrange for me to do laundry.
The joy of the mobile phone experience. I wonder why I put off getting one for so long.
[Update - Yellow pages say they're removing it from their databases, and that the next yellow pages delivery is in three weeks, and it'll be removed from that. I'll see what happens...]