In some professions, jobs involve being given sensitive information, access to property or the right to make decisions. Part of job quality is ensuring that the client's trust is not abused. Some professions are also recognised by the state which lays additional duties and standards on them.
As a result, being a member of a profession must involve:
- Acting in the interest of your clients, treating them fairly and impartially.
- Ensuring you have sufficient competence to do your job, keeping up to date with developments and seeking additional training where required.
- Promoting good practice in the profession, and dealing with situations where members or non-members are failing to meet appropriate standards.
- Acting to maintain the image of the profession, including acting in the public interest.
- Taking care to disclose and manage any conflicts of interest.
- Following legal or statutory requirements imposed by the state.
 If recipients do not trust the profession, they will not trust the quality of the jobs, and the profession will have failed.
Not working in the public interest has the potential to lead to a lack of client trust and to governmental correction.